What is Business Communication

Introduction

Communication is one of the most important parts of human life as well as the mean of business expansion. In the business sector, various communication methods are used to

promote a product or services, or organization; it is also used to deliver information and receive information from others. It is also a means of relaying between a supply chain, for example, the consumer and manufacturer.

According to the encyclopaedia business communication is known simply as "communications". It encompasses a variety of topics, including marketing, branding, customer relations, consumer behaviour, advertising, public relations, corporate communication, community engagement, research & measurement, reputation management, interpersonal communication, employee engagement, online communication, and event management etc.

Business Communication

Communication is neither transmission of message nor message itself. It is the mutual exchange of understanding, originating with the receiver. Communication needs to be effective in business. There are various definitions of communication out of that some definitions are as follows;

1.American Management Association defines, Communication is any behaviour that results in an exchange of meaning

2. Peter Little defines communication as Communication is the process by which information is transmitted between individuals and/or organizations so that an understanding response result.

3 Newman and Summer Jr. state that, Communication is an exchange of facts, ideas,  opinions or emotions by two or more persons.

4 Keith Davis, state that, The process of passing the information and understanding from one person to another. It is essentially a bridge of meaning between the people. By using the bridge a person can safely across the river of misunderstanding.

Business Communication is goal oriented. The rules, regulations and policies of a company have to be communicated to people within and outside the organization. Business Communication is regulated by certain rules and norms. In early times, business communication was limited to paper-work, telephone calls etc. Bu now with the advent of technology, we have cell phones, video conferencing, emails, and satellite communication to support business communication. Effective business communication helps in building goodwill of an organization.